diff --git a/app/templates/admin/labels/settings.html b/app/templates/admin/labels/settings.html
index 58ea331..78e0d40 100644
--- a/app/templates/admin/labels/settings.html
+++ b/app/templates/admin/labels/settings.html
@@ -102,6 +102,22 @@
                             {% endfor %}
                         </select>
                     </div>
+                    <div class="col-md-6">
+                        <label class="form-label">Default orientation</label>
+                        <div class="form-check mt-2">
+                            <input class="form-check-input" type="checkbox"
+                                   name="tape_rotate_default" id="rotateDefault"
+                                   value="1" {% if tape_rotate_default %}checked{% endif %}>
+                            <label class="form-check-label" for="rotateDefault">
+                                Rotate labels for tape feed
+                            </label>
+                        </div>
+                        <div class="form-text">
+                            Tape feeds lengthwise, so labels are normally rotated 90&deg;.
+                            If your prints come out sideways, untick this once here and
+                            every tape page will start the right way round.
+                        </div>
+                    </div>
                     <div class="col-md-6">
                         <label class="form-label">Force document format</label>
                         <select name="tape_printer_format" class="form-select">